You may have heard about Augmented reality and virtual reality quite a lot while searching for any technology or gadget.  These technologies are experiencing fast growth; however, both AR and VR have been in the market ever since an AR/VR device was invented in the 1960s.  While this technology was not a hot topic in the 90s era, in the past decades, the availability of the internet has changed the dynamics with the development of the use case that we can see today.

Virtual Reality has created quite a buzz in the gaming industry, while Augmented Reality is making its mark in the enterprise sector.  With the rise of their great potential in industrial application,  Augmented Reality vs Virtual Reality and which one is better has become quite a debate.  So, if you are also wondering which one is better, then read out the whole blog:

AR vs VR Difference: Definition

Augmented Reality:

Augmented Reality refers to augmenting the surroundings by adding digital elements to the real world by utilizing the camera on a smartphone.  It is an integration of sensations rather than a simple display of data.

If we talk about the primary value, then this technology is all about adding components to the digital world that plan into an individual's perception of the real world as natural parts of any environment.

So, in which apps or programs is this technology used?  Well, have you heard about the popular mobile app Pokemon Go?  In this game, players locate and capture Pokemon characters with the help of AR in the real world.

There are several industries that are utilizing this technology, such as education, training, audit, and inspection, as well as the health Care industry.

Virtual Reality:

Virtual Reality refers to the technology that stimulates the experience by replacing the real world with a virtual one.  Now, how is that possible?  That's what you are wondering right now.

It is a technology that stimulates the environment with hand-mounted displays, allowing the users to immerse themselves in a new virtual setup.

If we talk about a popular VR Technology product, then we cannot skip mentioning the VR headset that has made quite a storm in the industry with wireless or stand-alone versions.

Virtual Reality has made an impact in several industries and is a big player in the education and business sectors.

Difference between AR and VR with Example

AR vs. VR Difference: Is there any?

When we talk about Augmented Reality vs Virtual Reality, the major difference between both technologies is that they accomplish two different things in their own different ways but have similar designs.

Virtual Reality is more about replacing your vision, while Augmented reality adds vision.  Some of the major differences between both Technologies are:

Augmented Reality

  • It has a real-world setting
  • It allows the users to control their presence in the real-world setting
  • The technology requires a headset device
  • The technology and answers and add elements to the virtual as well as real world

Virtual reality:

  • It is completely virtual.
  • The presence of the users is controlled entirely by the system
  • The technology can be accessed by using just a phone
  • The technology enhances and adds elements to the fictional Reality

Augmented Reality vs Virtual Reality Difference- Examples:

In the past years, many business verticals have utilized AR and VR to achieve their goals and bring change to their business dynamics.  Sectors such as education and training, manufacturing and logistics, construction, health care, real estate, and others employ a reputed Augmented Reality design agency and utilize the power of these technologies.  Some of the major examples are:

It is safe to say that everyone knows about the most famous brand, Nike.  This popular brand also uses Augmented Reality and Virtual Reality in its physical stores.  Any customer can scan the item and enter a VR world where the customer can get an immersive experience of knowing about the supply chain and how the products are made while in the store.

Another popular brand that you are most probably familiar with is IKEA.  This brand has developed an app known as The Place App, which utilizes augmented Reality so that shoppers can place the furniture items in front of their smartphone camera and visualize exactly how the items are going to look after setting it up.  Shopping made easy, right?

Some of the most common examples are definitely in the skincare and beauty industry, such as L'Oréal, Maybelline, and more, which offer AR-powered makeup try-on experiences to provide shoppers with an immersive experience.

AR and VR: A Perfect Mix of Mainstream Technology

While Augmented Reality vs Virtual Reality has been an issue of debate, as per experts, the combination of this technology is perfect to enhance and and provide a more engaging experience to the customers in any business vertical.

The basis of providing this experience is to create a virtual world that allows the users to have an immersive interaction with the real world.  At Advertflair, we are here to help you design and prototype a special canvas together to revolutionize your business.

With us, you get faster prototyping and design loops and 3D workflows with actionable and real-time feedback.  With the help of our expert team, we create realistic simulations that enhance safety and process training and improve customers' introduction to your product.

For Advertflair, it is all about enhancing your buying experience by creating a highly interactive and memorable experience to make sure you are the most lovable brand in your domain.  We offer you a great solution to implement both technologies in the most effective way, enabling instinctive interaction with the data and making it easier to leave an impression on your targeted customers.

We are the new standard for creating any spatial design on any platform.