Have you ever wondered why, when you search for a category, some brands are way more memorable than others? Are you wondering how to boost your e-commerce business like the most popular brands? Well, the answer lies in the fact that these brands have worked hard to visually represent their products in the most memorable way, creating a lasting impression on the minds of their customers.
A technology that has revolutionized the e-commerce industry is 3D. Several brands have been transforming their businesses by employing the right 3D strategy that aligns with their brand objectives and goals. So how does it really work, and how can one use 3D assets to make a brand a sensation among audiences?
Well, if you’re wondering how to leverage the power of 3D in your business and make your brand a household name in the industry, let’s focus on how to utilize 3D services in your business:
How to Boost Your E-Commerce Business Today:
With so many brands claiming to be the best in the market, you need to do something exceptional that makes you stand out. One such strategy is immersive marketing, which can help you capture the attention of customers and make your brand stand out from the rest. So, what are some 3D assets you can use to elevate your business and take it to a new level of success? Here are some transformative technologies that can help you reinvent your business:
Transform Your E-Commerce Business Using 3D Product Modeling and Rendering:
The first technology you need to introduce to your business is 3D modeling. 3D product modeling is the foundation of other 3D applications and technologies, involving the creation of digital representations of environments, objects, and characters with the help of software. These models are helpful in providing a detailed view of a product in a visually appealing way.
3D product rendering, on the other hand, is the process of utilizing specialized software to create highly immersive and realistic images of a product after generating the 3D model. The process uses lighting, textures, and visual effects to offer a real-world appearance of a product. It is beneficial for brands to showcase their product’s minute details, features, design, and colors in the most accurate manner.
By utilizing accurate 3D models and renders for your products, you can:
- Showcase every detail of your product in the most appealing images on your website, shaping the customer’s buying decision.
- Scale up the renders and models to create social media content, garnering more attention from customers.
- Use the renders and models for third-party marketplaces, opening new opportunities for your business.
With so many benefits, 3D modeling in healthcare, education, e-commerce, and many other sectors has become common practice.
Enhance Your E-Commerce Business with AR and Virtual Try-On Services:
Virtual try-on is the future of retail business, as it has allowed businesses to offer a virtual showroom experience from the comfort of customers’ homes. It has transformed the way people shop today and is set to continue evolving in the future. The technology easily integrates with different digital platforms, making it easier for customers to turn their devices into virtual fitting rooms.
You can incorporate this technology by utilizing virtual try-on services and integrating features such as:
- Body scanning, live feed overlays and size matching for apparel and accessory brands, offering customers an immersive experience.
- Face tracking technology for makeup and glasses brands, helping customers try on products in real time.
- Foot scanning technology for shoes, helping customers visualize how shoes will look on their feet, and more.
Virtual try-on relies on augmented reality (AR) as a foundation to integrate these features across platforms. How can you utilize AR in your business? AR is a technology that overlays digital information onto the physical world, creating an immersive experience for users. It acts as a bridge between the digital and real worlds. You can employ this technology in your e-store in several ways:
- Elevate the shopping experience with interactive demos and tutorials that help customers understand more about products, leading to more informed purchasing decisions.
- Implement AR in content marketing, helping your brand stand out from the rest with social media integration and interactive ads.
- Collaborate with influencers to promote your AR-enabled store and reach a wide range of audiences, and more.
Introduce an Immersive Experience With 3D Animation:
Now that you’ve utilized 3D product modeling in your business, it’s time to take a step up and adopt 3D animation technology to boost engagement and provide customers with a whole new level of visualization. Unlike regular 2D images and descriptions, 3D animation makes an impact by showcasing your products from all angles while highlighting every minute detail.
3D product animation is particularly beneficial in highlighting key features of products that may go unnoticed with traditional images. It’s safe to say that 3D animation is better than 2D! Here are a few ways you can implement this technology to boost sales:
- Use 360° animated videos to showcase unique product features from different angles, with zoom-in and zoom-out features, giving customers a precise understanding of your product.
- Use animations with interactive and customizable elements, offering customers an engaging shopping experience that is sure to boost engagement.
Build Engagement With 3D Configurations:
Personalization is a key factor in the era of e-commerce shopping. With so many brands out there, you need to offer a whole new dimension of visualization and immersive experiences. A 3D product configurator is a must for any store to replicate the in-store shopping experience by providing high-quality interactive visuals and configuration options that offer customers the right fit, color, size, and other product features. By incorporating this technology into your e-commerce business, you can:
- Elevate 3D product visualization by adding custom elements, such as selecting the product in different settings in real time, providing customers with a clear understanding of the product and increasing satisfaction.
- The interactive elements of the configurator provide a detailed view of the product with rotation, preview, and zoom-in and zoom-out features, offering a complete view from every angle. This leads to higher engagement and boosts sales.
Skyrocket Your Sales by Incorporating 3D Into Your E-Commerce Business:
Implementing 3D services can transform your business and help you become a brand that is a household name in the industry. Advertflair is a distinguished name in the industry when it comes to offering ingenious 3D modeling, 3D rendering, AR/VR, 3D animation, and virtual try-on services.
We are a group of professionals who have been empowering several brands with 3D creations, helping them achieve new levels of success. At Advertflair, we understand that it’s all about making an impact and building a strong brand identity to become a memorable name among your audience. Keeping this in mind, we provide our clients with tailor-made solutions, catering to each brand’s unique needs and goals.
We have been offering 3D services for Amazon, Walmart, Costco, and other platforms, ensuring that you can unlock a whole new dimension of possibilities for your brand. We offer services that are cost-efficient and visually appealing. Get in touch with us and be sure to receive high-quality, polished, and custom 3D visuals. Connect with us today and accelerate the growth of your e-store!