Two of the most important tools for B2B product marketing are sales configurators and product configurators. These are essential for anyone who has an online store for their brand or business and wants to streamline the sales process while offering customers an immersive and customized shopping experience.
Sales configuration vs. Product configuration: Which one can be the game-changer for your business? Well, both configurators are efficient, help minimize errors, enhance sales, and are best in terms of creating unforgettable experiences for your customers.
So, what’s the major difference between the two configurators? Which one should you choose for your business's success? If these are the questions bombarding your mind, then let’s shed light on the major differences between the configurators and their uses here:
Sales configuration vs Product configuration: Definition and Features:
When it comes to immersive marketing, then both types of configurators are useful in their own way. Let’s know more about these here:
Sales Configurators:
It is a software application useful for customizing and configuring complex services and products during the sales process, enabling users to personalize from a wide range of options and attributes. With this, the sales process becomes seamless while reducing errors and increasing customer satisfaction. It is useful for generating instant and precise pricing information and proposals, and is indeed a great tool for the sales team.
Features:
- It offers a user-friendly and intuitive interface that helps sales representatives navigate the process.
- It offers a visual product representation of the product being configured with models and 3D animation.
- The sales configurator offers a wide range of customizable options, enabling the sales team to tailor it to the customer's requirements.
- It offers accurate and competitive quotes, proposals, discounts, additional costs, etc, with real-time calculation.
- It can seamlessly integrate with CRM and ERP, streamline the sales process, and offer consistent data analysis.
Product Configurators:
A 3D product configurator is a software tool that enables customers to customize products in different configurations, such as features and variations, according to their preferences. This helps them in making an informed choice before buying the product. When it comes to the different features and functionality of this configuration, it depends on the specific industry and tool. It is a crucial tool in both the sales process and in offering customers a custom shopping experience.
Features:
- It is a great tool for providing insights and analytics of preferences, configurations, trends, and popular options that help in optimizing the customer experience.
- Customers can save, share, or collaborate on their configurations seamlessly with the help of a product configurator. Customers can easily select from different types of product configurations and curate a desired product.
- It integrates with inventory systems and product catalogs to provide updated information on available stock, options, and lead times.
- With the help of 3D rendering and models, it offers a 360° view of the products and an interactive representation of them.
- It is also best for complex product ecosystems that help check the compatibility between two different components or parts for the seamless functioning of the product.
- Customers can go through a wide range of customizable options, such as material, texture, features, colors, sizes, accessories, etc, to create their dream products.
The Major Difference Between Sales configuration vs Product configuration:
Both sales and product configurators may have the same underlying software, but when it comes to their primary usage, the sales configurator focuses on empowering the sales team by generating custom quotes for customers, while the product configurator, on the other hand, empowers customers by providing them with custom settings for building their own products.
Let’s know more about the Difference between sales configuration and Product configuration here:
Objectives and Purpose:
Sales Configurator:
It is a valuable tool for the sales team or representatives to customize proposals, quotes, and orders according to customers' requirements. This configurator generates professional and custom offers for processes that are useful for sales professionals.
Product Configurator:
It is a valuable tool for both sales representatives and customers as it customizes a series of product-based options, settings, and features, allowing the users to customize their own version of the product as per their requirements.
Primary Focus:
Sales Configurator:
It is focused on making the sales process for the sales team seamless and creating customized solutions for the customers or users by streamlining the ordering process and generating quotes as per the customer's preferences and requirements.
Product Configurator:
It focuses on generating a customized selection of the product itself, along with its features, by showcasing the products in each custom setting with 3D modeling. It can help tailor the product to a wide range of selections, including textures, materials, colors, and sizes, which can help create the desired product for customers.
Application/ usage:
Sales Configurator:
This tool can easily facilitate the sales process as it can integrate with diverse e-commerce platforms, and it is used in CRM and sales tools to improve overall efficiency.
Product Configurator:
It is ideal for e-commerce websites, sales teams, and in-store kiosks as it offers a custom solution through its diverse product selection process.
Which Configurator to Choose for Your Business?
It is a time of digital marketing, and if you want to reach out to your customers, then you need to offer them a whole new level of shopping experience.
Product configurators are quite useful for your brand if you are looking for a tool that can offer a custom product experience to your customers. It is not only useful for customers but also for product manufacturing as several industries use these configurations to build a product by following customer requirements and prototyping and 3D animation process steps to create the desired product.
Sales configurators, on the other hand, improve customer experiences with customized products and also streamline the sales process. But the question remains: "Sales configuration vs. Product configuration." Which one can really work best for your business?
So, when it comes to choosing between both configurations, you need to consider a few things:
- Your business goals
- Budget and scalability requirements
- Complexity of Services and Products
- The level of support required
- And the integration of tools with existing systems.
By focusing on these points, you can easily determine which tool works best for your business!
Leverage Advertflair’s Product Configurator for Seamless and Custom Solutions:
Showcase your product in different configurations that are sure to drive sales, engagement, and conversion with Advertflair’s Product Configurator. We offer real-time visual configurations that allow your customers to build a product according to their preference in no time!
We leverage AR, 3D models, and other assets that help showcase the different features of your product in various settings in the most detailed manner. Give your customers the ownership of building a product according to their preferences, allowing them to make a quick and informed buying decision.
We offer you a platform that easily integrates across channels, streamlining the visualization and product imagery process. Advertflair offers you a product configurator that makes your product-selling experience a breeze with custom product configurations!
So, get in touch with us today and transform your customer experience with our custom solutions!
