Online shopping has become an integral part of everyday life and is indeed Omnipresent. But one thing that is constantly rising for any e-commerce store owner is- the cutthroat competition to garnish the customer's attention!
With that starts the battle of offering innovative and immersive shopping experiences to the customers. Gone are the days when one would wonder which one is better between 2D vs 3D. With technology evolving rapidly, the rise of new developments is at its peak. Which one to choose for your store?
How about we tell you that your customers can get the best shopping experience by adding virtual try-ons to your store? Wondering What is virtual Try-on and how it can make any difference in your business?
With the advancement in the realms of AI and machine learning, one development that has revolutionized the shopping experience globally is virtual Try-on.
Let's explore more about how this technology can be a game changer for your business here:
What is Virtual Try On?
Imagine you are looking at a product and are not sure how it will look in your setting before purchasing it. That's the most common decision-making issue that your average customer is facing right now. How about we tell you that with virtual Try-on technology, your customers can digitally visualize how a product would look in their real-world setting?
Take your customers to a whole new level of immersive shopping experience within just a click with virtual Try on. It is a technology that uses computer generated imagery (CGI) and augmented reality to provide users a realistic view of the product.
Whether it is an accessory or a fully-fledged machinery that your customer is looking for, your customer can visualize the products in their own setting, which can make it easier for them to make faster decisions regarding the purchase. Isn't it a great 3D marketing strategy for your business?
How Does Virtual Try-on Work?
So, how does virtual try on work? Is it magic? No, it's more than that it is a perfect blend of real with the digital world. It is a technology that uses sophisticated algorithms that helps in analyzing different factors such as skin, body shape, and facial features.
When users try to access this feature, the digital images of the desired product seamlessly overlay onto the live or uploaded image of the user after identifying different factors available in the setting. With this, the users can see themselves wearing the product or placing any product in their room in real-time.
We already know that there are many benefits of augmented reality in the industry, and by combining CGI and AR, this feature is doing wonders. With the help of virtual try-on Technology, e-commerce can reap tons of benefits as it helps:
- Reducing the Returns Rates
- Boosting the Conversion Rates
- Enhancing the Engagement and Shopping Experience
- Saving Users Time and Offering Them Convenience
- Personalized Shopping with Data-Driven Insights
Virtual Try-On- How It Can Revolutionize Your Online Store:
Most e-commerce platform business owners believe that virtual try-on is only beneficial for apparel businesses, but that is certainly not the case. Several brands, such as IKEA, Sephora, Nike, L'Oreal, Warby Parker, and more, have used this technology to reach their business goals.
Not sure whether this technology is for your e-commerce business? Well, if you're not sure, then here are some of the industries that have braced Virtual Try-On to make an impact on customers with personalized experience:
Virtual try-on Any Products at Home or Office:
Eyewear Industry:
With Virtual eyewear try on software, you can provide your customers find the perfect piece of glasses that compliments your face shape without them actually trying it on.
There are several online guides offering suggestions for the right type of eyewear for different face shapes/types, but with Virtual Try on sunglasses or glasses, it becomes quite easy to identify which product looks better before even purchasing it. This provides users with a personalized experience while reducing the rate of business returns. It's a win-win situation for both! Isn't it?
Apparel Industry:
The applicability of virtual Try on clothes software is huge. The real-time experience of trying the clothes on can help your customers in deciding whether the apparel would look good on them or not. It is a great feature in terms of helping your customers making the right purchase.
Virtual Try on for clothes has definitely become a staple for any apparel store for providing the customers with a personalized and immersive shopping experience at the comfort of their home.
Jewelry Industry:
Virtual Try-on jewelry software has also created quite a buzz in the Jewelry industry by integrating technology with several Jewelry products. It enables the customers to virtually configure and visualize several jewelry pieces in different dimensions, making it easier to come to the purchasing decision.
From a virtual ring try-on and virtual engagement ring try-on to many other jewelry items, customers can seamlessly experience real-life jewelry shopping in the comfort of their homes.
Gadgets and Accessories Industry:
Several businesses have introduced virtual fitting rooms for their customers with the help of virtual try-on solutions that help predict the perfect fit for the customers.
With virtual Try-on handbags, shoes, AirPods, watches, and many other accessories, a user can get a real-world feel of the product in action even before purchasing it. From selecting different configurations to adding customized options to their products, this feature allows users to preview their look or product with just a click!
Virtual try-on Furniture:
Imagine leveraging virtual Try-on movements and AR that helps your customer visualize how your products or furniture pieces would look in their real home setting. Yes, it is a whole new dimension of immersive marketing!
With this, customers can make a purchase quickly while elevating their online shopping experience. One of the biggest examples of a company that has utilized the power of virtual Try-on is IKEA. Several furniture businesses have seen a decline in return rates after utilizing VTO solutions, and it has helped them cater to the evolving preferences of the customers.
Integrate Virtual Try-on Seamlessly with Your Business- Advertflair
Amplify your business with the innovative power of virtual try-on and be a trendsetter among your peers! By implementing cutting-edge technologies from us, you can enhance the outcome of your business strategies across your industry.
Advertflair is here to empower your brand providing over the top Virtual Try-on and 3D services with a goal to boost your sales while skyrocketing customer relationship with your brand! With a team of experts and experienced professionals, we are here with an aim to seamlessly integrate the revolutionary virtual Try-on features in your e-store.
No matter what your industry is, we have the perfect tools and technologies to offer you customized, quality solutions. With our quality services, we blend the physical and digital worlds so that you can offer customers an immersive experience.
Make a statement among your peers and gain the confidence of your customers with every in-store or online purchase by leveraging the power of Advertflair's Virtual Try-on expert solutions!
