How Augmented Reality Impacts Customer Engagement and Sales
The e-commerce industry has witnessed unprecedented growth making the scenario extremely competitive. This has led eCommerce companies to look for ever new ways to stand out for their customers by providing them with unique shopping experiences.
Augmented Reality has helped eCommerce businesses tremendously by empowering them to take customer engagement to another level. With its ability to overlay digital content onto the physical world, AR technology allows consumers to have a deeply satisfying immersive, and interactive product or service experience.
A good example would be that of shoppers virtually trying on clothes before buying them. Similarly, people looking to buy furniture could virtually check out how it would appear in their homes and thereby take an informed decision.
AR technology is known to have a significant impact on customer sales and engagement because it provides a very realistic and life-like product or service experience to consumers, making it easier for them to make a purchase decision. A study by Retail Perception shows that 71% of shoppers would shop more often, if they could virtually experience the products in question with the help of AR. This, in turn, leads to a hike in the conversion rate, positively impacting the bottom line of a business.
Another benefit of using AR technology in eCommerce is the ability to obtain valuable customer behavior and shopping preference insights. This helps businesses customize the shopping experience, by helping them recommend products guided by their customers’ past buying behavior. They could, for instance, offer special discounts, based on their product preferences.
To summarize Augmented Reality or AR can help revolutionize the eCommerce industry by providing an immersive, engaging, and personalized shopping experience that leaves a lasting impression on them. Higher customer engagement and much-enhanced sales are the natural outcomes of that.
